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project details Client: Microsoft Advertising Background: Microsoft Advertising needed a mailer that would stick on prospects' desks and stay cost-effective. I devised a system of diecut cards, notched on all sides to create a construction set. A tongue-in-cheek how-to guide was included in the packet. Since each card was lasered with rep information on the backside, they were very targeted and extremely sticky. My role: Concept, art direction |
