project details

Client: Group Health Cooperative
  Background: To convince the Jackass generation that they needed to wise up and get health insurance, we created a campaign around DIY medical care. Direct mail gave tips on fixing 'skater smile'; radio explained the virtues of duct tape instead of bandages, and out-of-home drove to the landing page: fixyourselfyourself.com   My role: Art direction, some copywriting, design
That’s pronounced, “Gore, Al”
After more than a decade of graphic design, strategic development, and art direction under my belt, I continue to live and breathe the craft. You may have seen my work in Communication Arts, The Seattle Show, GD USA, or in books from HOW and Rockport. I also took third place in the 1983 Kirkland Breakdance Championships.
Print? Interactive? Identity? Yes!
Whether you're looking for a ground-up build of your website, a refresh of your identity system, or simply some ideas about telling the world how great you are - my approach is the same: smart, elegant work that solves real business problems. That's all there is to my pitch. Give me a call or shoot me an e-mail. I'm ready when you are.
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(206) 972-3189
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6329 14th ave ne
seattle wa 98115