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project details Client: Group Health Background: When the client asked for an invite that would convince brokers to attend a show at The Paramount, I cooked up a short movie that was shot in one day with aspiring actors and a budget of: Lunch. The short was put online and a blind card was mailed out to the invitees. Attendance that year was 94%; higher than any previous broker recognitions. My role: Art Direction, Flash, Production |
